Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Moreover, incorporating multiple methods can bring you a broader audience with more robust results.
Email Is Compatible with Every Part of the Sales Funnel
Effective Zoho email marketing campaigns and other approaches have the advantage of middle and bottom-of-the-funnel content. Meanwhile, social media focuses on the top of the funnel, building brand awareness and starting relationships with people. However, the middle and bottom of the funnels, such as product comparisons and in-depth conversations, are to be private with prospects and clientele and not to be used on social media.
Email marketing works well for almost every part of the funnel. It is more effective when a prospect joins your email list because the process permits you to send content to your subscribers that will likely result in more sales.
Email Is A Better Communication Channel
Social media is far more interactive but can influence people to interact when it may not be a fit due to the involvement of others they know. Emails are, in comparison, a far more effective solution for building a relationship with a prospect or customer. Upon receiving an email, one can choose to delete it or interact. This approach plays into the customer’s hands because it creates greater autonomy.
Customers often prefer to receive communications via email, making it a better channel for direct engagement. It allows your untapped customers to engage with you privately or not.
You Can Drive Personal Experiences
One of the most powerful aspects of email marketing is the ability to segment your audience. You can email targeted parts of the market with the right tools. Compare this to social media, which does not allow for the ability to personalize your messages.
While you have a collection of followers on social media and can send messages to specific audiences, email has advantages. You can segment your content to the interests of the people you desire to connect with. You can easily create personalized email campaigns based on demographics, purchase history, engagement, and other metrics. When you take this approach, it is possible to gain the attention of the people you target.
Greater Abilities to Test
When launching a new product, marketing tests provide an excellent approach to improving the performance of your abilities to market. Email marketing excels because you can test more accurately through calls to action, subject lines, or other approaches to ensure you select content that engages your audience more effectively.
Audience Reach
Although seemingly more old-fashioned, email is still an excellent method for engaging with your audience. However, social media is more popular as it offers a global audience to connect and learn from their postings.
In Conclusion: The Best Way to Engage With an Audience
The decision between using social media vs. email requires considering what we are trying to achieve. Social media is the winning route if the goal is to expand one’s reach and visibility quickly. However, if the goal is to personalize connections and have a more in-depth understanding of your contact, then email is more suitable. Overall, it’s wise to utilize both methods for greater exposure and respond as your contacts desire to build meaningful relationships further.