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Today, we dive into how to use the Law of Attraction.
Learning how to use the law of attraction is one of the most important skills you can develop. It is also one of the most effective ways to bring more clients and business to you.
Over the years I have identified two types of advisors , consultants and small business owners: attractors and chasers . Advisors and consultants who understand and implement attraction marketing (aka the law of attraction) have more ideal clients in their funnel then they could ever serve. They also make more money. Chasers on the other hand are always on the search for their clients. They are desperate for the next deal. While they spend most of their time in the closing phase, their closing ratios are low compared to attractors. While you can make money as a chaser, it is not consistent and generally shows up as feast or famine.
If you happen to be a chaser, do not fear, simply follow:
How to Use the Law of Attraction in 3 Simple Steps.
Step #1: Become an Attractor
The first step to attracting clients requires us to be attractive. Yes this sounds funny and you may be thinking, “But I’m not that good looking.” Becoming attractive requires that you show up at your best , regardless of outside circumstances. It also requires that you provide your ideal client what they want. If they want ice, give them ice. If they want P&J, give them P&J.
If you want to learn how to stop chasing clients and start attracting them, go here: Where to begin
Step #2: Find the Answer
One of the most important insights on how to use the law of attraction is to determine what your ideal client wants. First, we must know who that ideal client is. In my 20+ years of researching and asking clients and ideal prospects what they want, what keeps them up at night, how I can best serve them, I have yet to have anyone refuse to tell me. In fact, many could go on for hours sharing how they feel and what they want. Most of us have heard the term “Socrates wisdom.” At the core of his advise was to ask!
Related: Insights on Marketing to the Affluent
Step #3: Consistent, Right Action
Once we know what our clients want, we need to identify the actions to make it a reality. Then we need to consistently complete these actions. For example, if your clients want updates via your website or a blog, then you need to provide that day in and day out. We can’t start blogging and then stop because we are too busy seeing prospects. Consistent, right action requires that we create a plan and find the support to insure it happens, regardless of outside circumstances.
This article originally appeared on PMA360.com .