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You plan to host a conference for women advisors, so how do you pick a speaker that’s going to make an impact? You need a speaker that is not just about entertainment, this first presentation must be the gateway to an extraordinary workshop experience.
The last thing women advisors need from a keynote presentation is a new idea that sends them down a path applying tactics that have nothing to do with their purpose and mission as an advisor.
There is a new approach that will create a lasting impact on your audience of women advisors.
Over the past 25 years I have attended and presented at hundreds of conferences across the country and what bothers me the most is that they are typically all the same. They all follow the same style that has worked for men for centuries. Silos of information, ideas and strategies with no flow. Women need flow, they want to be taken on a journey. Your job is to provide the path and a new experience from start to finish.
If you truly want to make an impact on your female advisors you must be willing to challenge the audience to think and approach their business from the inside out. They must understand with total clarity their WHY.
Women are different creatures and to support and help them succeed at their fullest potential they must understand their purpose. They must understand what drives them. It’s not all about the numbers for women but given the opportunity to build their business based on who they are as a woman the numbers will follow.
The key to a good keynote for women advisors is to open their minds to a new, fresh approach to growing their business with their natural strengths and purpose as a woman front and center. This opens the door to a new experience and path to success, one that is easier, more meaningful and productive. Once their minds are open it is time to provide them with a new model that flows, provides more meaning to their actions and elevates their level of success.
The whole process begins by challenging women to think of their business from the inside out. By encouraging them to tap into what drives them, what inspires them and the impact they want to make on the world. This becomes their true driver and source of motivation. From there the numbers will follow:
There are really 3 questions that challenge women advisors to achieve the success they want:
- Why is your role as a financial advisor important to you? What is the personal purpose?
- How do you want to make an impact as a financial advisor?
- What does an extraordinary practice look like for you?
To support women you must challenge them to think, dream and truly believe in their value and purpose.
Related: For Female Advisors, This Business Isn’t Really About Selling