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Did you know that 99% of website visitors do not convert? Half the battle is getting leads to your website – but how do you convince them to share their contact information with you?
Samantha Russell says the power is in the calls to action (CTAs). Have TWO CTAs on your website – bonus points if you incorporate design elements that make them stand out.
Your primary CTA is whatever you want them to do – book a meeting, schedule a call, etc.
But maybe your visitor isn’t ready to schedule a call – this is where your secondary CTA comes in. This secondary CTA is where you provide compelling content in exchange for their email address. For example, a piece called “Top 5 Financial Tips for School Teachers” that they need to enter an email address to download.
Once you have their email address, it’s important to share relevant, interesting content via a drip email campaign to stay top of mind.