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As a small business owner, it's no easy task to keep the dream alive. Even though there is so much potential, it could be hindered at times. Small businesses have the unique capability to reach their local community in more personal ways, all while turning a tasty profit. However, after the initial excitement of a brand new small business opening up, a lot of owners find themselves in a dry spot, looking for paying customers in a sea of uncertainty. This dry spot usually happens because the local community doesn't really know the business yet, and the relationship between the customer and the small business hasn't fully formed. The only way to break out of this dry spot as a small business is to educate the community in a way that will have them busting down the door. Education builds trust, and trust brings profit. So, here are five simple ways to educate your customers for the purpose of bringing them in.
Utilize Digital Marketing in Your Local Community
All small business owners come to the reality very quickly that they actually took on two jobs when they started their business: their business and marketing. In order to have a business, you need customers, and the only way to get more customers is to market your business. Small business marketing doesn't have to be complicated. Look into digital marketing, such as social media marketing, email campaigns, and SEO. There are easy tutorial videos that can teach anyone how to be successful at marketing, and they're available for free online.
Educate Customers With More Digital Organic Reach on Social Media
If you haven't jumped on the social media wagon just yet, you're late! Now, organic reach is different from paid digital marketing, because you're not paying to reach your audience this way. Organic reach on social media means that you simply create valuable posts on your business page. Post anything you'd like, but remember, your goal is to educate them about your business, products, and services. Every day, post educational content that'll resonate with them and make them feel like you're not trying to sell to them.
Create Live Videos to Highlight Your Business
Live videos are also becoming more popular. In fact, there are huge, positive differences in the number of customers you could reach doing live videos. The best place to reach your customers through educational, live videos is Facebook because this is still the largest social media platform. More of your local community will see and enjoy your live videos, so it's a smart idea to create a video that will educate them on the value of your service. Don't think too much about it; just create a live video and have fun with it!
Be a Content Producing Machine
Content is simply anything you put out that gives value to your customers. Whether this is YouTube videos, free ebooks, or digital resources, you can easily create these and offer them to your customers for the purpose of educating them. The content shows that you're an expert in your field and can bring value to the lives of your customers.
Place Online Manuals About Your Business on Your Website
Every small business has a website, so it's important to put some type of manual on your site that educates customers on what you have to offer. For example, if you're a restaurant, an online menu is extremely important and just basic in the eyes of your customers. Online manuals will inform your customers of exactly what you can bring to them, and they also are the first step to them trusting you from afar.
Education is the beginning of a relationship with a customer. As a small business owner, never stop providing value to your customers through education, because this is the initial step towards them being a paying customer. This is the reason you began your business in the first place. It's the power of profits through education!
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