How To Connect With Prospects During the Holidays Without Adding to the Noise

You want to connect with your clients and prospects before the holidays. How do you ensure you don’t become just part of the distracting seasonal noise?

• When you call, don’t lead with, “How are you?” It easily sounds insincere, and it forces them to respond whether they want to or not.
• Instead, start your calls like this and dial in the language before you pick up the phone.
• Take action. Don’t overthink this and know the calls will feel more comfortable once you’ve made a few.

Related: What Do You Say to Someone Whose Financial Circumstances Are Short of Chaotic?