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The evidence is in and it’s compelling.
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Narrowing a target market to focus on financial planning for women has proven to be a successful move for many advisors.
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(Most) Women approach financial planning differently than men.
“Just the facts mam.”
- Women currently control one-third of total U.S. household financial assets – representing more than 10 trillion dollars.
- By 2030, women in the U.S. are projected to control much of the $30 trillion in financial assets that baby boomers will possess.
- Since women are living an average of five years longer than men, 90% of all women will be managing their own finances during the final years of their life.
Both female and male advisors are thriving by attracting and serving primarily women.
In this episode of Top Advisor Podcast, Bill Cates interviews Craig Richman (founder of Richman Capital Management), about motivation to become an advisor who focuses on financial planning for women, and why he’s chosen to build a “lifestyle” practice.
Bill and Craig discuss:
- Craig’s highly unique journey from professional dancer to financial advisor.
- When Craig realized that serving female clients and focusing on financial planning for women was the right path for him.
- Craig’s perspective on what he calls, Intentional Wealth that is much more than managing assets and risk.
- How his targeting a specific market has benefited both himself AND his clients.
- Craig’s efforts in building a lifestyle business where he is able to enjoy a successful business that doesn’t come at the expense of truly enjoying life.
- …And more!