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Going all in on your niche terrifies most financial advisors. Why? Because you have to turn down many potential clients who don’t fit into your niche, especially in the beginning when you could use the money these clients would bring in. But if you stick with it, you can enjoy all the perks of having a niche offers like lower ad costs, more credibility, reporters seaking you out, and more.
Well, today’s guest, Dr. Jay Zigmont from Childfree Wealth, joins us to discuss how going all in on his niche of childfree adults has allowed him to grow way faster than any other financial advisor in his first year of business.
Want to speed up your growth by going all in on your niche? Listen now.
Show highlights include:
- How picking a broad niche that includes as high as 20% of the population can actually competitor-proof your business (2:39)
- The 3 “must-have” rules for picking a wildly profitable niche (7:03) How the decision to either have kids eventually or not changes the entire course of your financial plan (11:40)
- The 4-step “Niche Growth” secret for dominating your niche and growing a lucrative financial advising business within your first year (14:39)
- Why writing a book creates expert positioning in your niche and can lead to 15 appointments in a day (even if you self-publish and don't sell many copies) (15:32)
- The “Moat Marketing Strategy” that makes you immune to competitors and helps you borrow credibility from financial giants like CNBC (24:43)
- How to pick a niche that lands you 7 new clients in a month (when most advisors struggle to land that many new clients in a full year) (37:57)
Related: How This Financial Advisor Is Marketing To Christians