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We’ve all been there -- you’re sitting across from a prospect, going through the typical selling motions.
You talk about your experience, offer stats, and try to make them see the logic behind your approach.
Here’s the thing, logic doesn’t equal trust.
It’s about the emotional connection you make, not based on rapport building, but based on going deep inside their problems.
Stop viewing your prospects as targets to sell to, instead start seeing them as partners in a conversation.
They can sense when they’re being sold to, and they appreciate when you approach them from a place of authenticity.
You’ve probably experienced it yourself -- a salesperson bombarding you with facts and figures, trying to get you to make a decision without ever considering if you even need what they’re selling.
It doesn’t have to be like this.
Instead of trying to win them over with logic, why not focus on deep trust-building first?
The best relationships -- whether personal or business -- are based on trust.
And trust isn’t built through sales techniques, it’s built through open, honest conversations.
You’ve got what it takes to build those kinds of relationships.
You just need to let go of the traditional sales objectives and start showing up as your authentic self.
No gimmicks.
No manipulation.
Just real conversations that lead to real connections.
It’s time to stop playing the game and start focusing on what really matters -- building trust with your prospects, one conversation at a time.
To start your journey of building more authentic relationships with your prospects, order your complimentary books and consultation below.
Related: Time to Evolve: Leaving Traditional Selling Behind
Get Ari’s 6 best-selling books for FREE here and you’ll also receive a Complimentary Sales and Lead Generation Consultation (value $995.00). Ari Galper is the world’s number one authority on trust-based selling and is the most sought-after high-net-worth new client acquisition expert for financial advisors. His latest books "Are You Chasing Ghosts", "Trusted Authority" and "Trust In A Split Second" have become instant best-sellers among financial advisors worldwide, get your free books here.