Don't Confuse AUM with Profitability

Tracking growth by AUM doesn’t give you the most accurate picture of your business’ health.

To get a better grasp on the vitality of your business, you need to understand your profitability.

Know how much income you need to keep your doors open.

Don’t assume clients with the highest AUM are the most profitable.

Analyze your book to know which clients produce the best income for you, and then go out to find more clients like them.

Related: The Inevitability of Decreasing Fees Is a Myth

Click the image to listen and learn more.