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You’re doing some—or maybe even MANY—of the right things to grow your business.
And yet your progress still feels agonizingly s-l-o-w compared to what you know, deep in your bones, is possible.
If you could just crank it up a notch or two, you’d be right in the zone—making a significant impact with your genius and being very well paid for it.
The trick is to find the best lever: a small movement that will help you achieve outsized results.
It may even be counter-intuitive.
I’ve worked with many clients whose levers were all about targeting smaller:
Niching down to a vastly smaller target market to make offerings more relevant.
Focusing on a narrower area of expertise to go deeper and provide more value.
Jettisoning clients that gobble up a large percentage of your attention, but contribute limited value to your financial, intellectual or emotional bottom line.
And yet making any of those changes doesn’t feel small.
The first time “Alex” said good-bye to a bad-fit client, he had agonized for weeks over the five-figure hit to his bottom line. But the next day he woke up thrilled to no longer have to deal with the off-target tugs at his time and head-space.
A month later, he doubled that revenue by growing an existing account and attracting a new, best-fit client. Now, he has set up a series of hurdles that potential clients have to jump before he even considers new business conversations.
But your lever might be about going bigger.
Maybe you have perfectly defined the target audience you want to build, but you’re looking for a new platform (lever) to distribute your authority—a podcast, a community or a book.
Or maybe you know you’re spending your time on low business value activities—and a simple pivot to delete or outsource the dreck becomes the lever you need to charge ahead.
When it’s the right lever (and you lean into it consistently), you’ll start seeing snowballing results that make it a no-brainer to keep going.
The first step?
Take an unvarnished look at what isn’t working for you—and get curious.
Then just choose one potential lever to start experimenting.
And then don’t stop. It takes continuity and guts to break through your revenue and mindset plateaus.
Related: Breaking Through the Hidden Barrier to Your Next Chapter