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When major change happens around us, outside of our businesses, changes that feel larger than life, many advisors can feel they have less control of their future than ever before.
For instance, with the changing government landscape, a new direction, a new leader, new disruptive technologies, big changes that could impact the industry, all these big shifts can trigger a fight or flight reaction within us, it’s human nature.
But what if you could shut out the “noise” -- certainly keeping abreast of the landscape changes -- but not letting them get under your skin, stealing your mindshare?
Your time and energy is limited, a mindset shift may help you stop outside forces stealing them from you.
First, it starts with your self-talk: “Yes, these big shifts are happening around me and may impact me (doubt seeded in your mind), but rather than zooming out, I’m going to zoom in to my super power, my market, my ideal client and what I can control within my own practice.”
This “zooming in” exercise is the opposite of what most advisors would be thinking about during times of significant change.
Your thinking space is where your super power lies.
Zooming in let’s you focus in on the elements within your control, so you can start pulling your own “growth levers” in your business that will move your business forward, while others have their focus scattered on things they can’t control.
As an advisor and business owner, here’s were you need to land in your thinking: create your own economy, an economy that you control and can leverage.
What does create your own economy mean?
Create your own economy means thinking about and doing the right behaviors and activities that add a turbo charger to your business.
Ask yourself these questions:
- Are there “holes” in your sales process causing you to lose qualified opportunities that were a fit, but wanted to still “think about it”?
- Are you spending 80% of your time managing your book of business, feeling that you are underserving your business by slipping out of your rain maker role?
- Are you carrying to many small clients taking up your time, when you’d prefer higher net worth ones instead?
- Is your time being invested fruitlessly with opportunities and marketing that no longer bear fruit like they used to?
If you can zoom in, and focus on solving the above four questions, you are stimulating your own economy!
You are growing, you are simplifying, you are future-proofing your business.
But you may need to ask for help outside your industry to get fresh thinking to challenge your current long-term habitual daily activities.
As long as you are open minded and willing to solve your toughest road blocks to growth, you will create your own success -- you can do this!
Related: Why Prospects Distrust Traditional Sales Approaches
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