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There comes a point in your career as a Soloist where you’re thinking about your next chapter.
Maybe you want to work at a slower pace and start exploring some other work/non-work options.
Or you’re ready to rev up for something new and wondering what that looks like exactly.
Whether you ultimately decide to downshift or upshift, you know in your gut that it’s time to start transitioning to your next “thing”.
But there’s a (subtle) hurdle playing out in your head: you’ve invested a pile of effort—not to mention big chunks of your identity—in building your current positioning and reputation.
It can feel like too big a boulder to move by yourself—and without thinking about it all that much, you put your head down and keep serving the same audience in the same way.
Until something (not always a good something), happens to push you out of your comfort zone.
But there’s another option.
Instead, you can recognize that the sunk cost fallacy is at work in your business—where you keep investing in something that is no longer beneficial.
Beneficial ≠ revenue.
Instead, beneficial is whether how you’re working now matches up with the life you want to live going forward.
Because revenue is just one marker of your rich life (you can hear about all eight in this episode of The Soloist Life).
Once you begin investing time and energy into plotting your next chapter—beyond raising your revenue line—that boulder gets broken up into more manageable pieces.
Pieces that you can start tackling with joy instead of dread.