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Leverage is a synonym for “expand upon” what you have in place. This could refer to the service itself or how and to whom you extend the service. By examining each product and service you provide in order to think through how you may expand each, you may create a far more robust program. And when you cross-promote each then you will advance into your power branding program.
Leverage and cross-promotion of all you do will transform into a power-branding program.
My Story
One of the best recommendations I ever implemented was that of taking my favorite sales tip to expand into a list of ten. This tip sheet was used to amuse and educate people waiting in line to speak with me at events.
As I became familiar with a variety of marketing platforms, I recognized the same type of expansion for my shared information could be applied. Likewise, as I became active with a variety of online platforms, it became evident that cross promotion between each and all should be applied. This became known as my power-branding program.
How Power Branding Works
The good news is the power branding program may utilize a variety of mediums as well as platforms. Mediums would include video, written word, audio and online social media platforms. For example, you may include a podcast and specific links in your blog as well as post your blog on multiple social media sites.
This is in alignment with reaching all types of audiences to include the visual, audio and kinesthetic. The more adept you are at communicating in a variety of ways, the greater will be your audience reach and interest in your business. As a job seeker or one to advance your career, this is an excellent habit to incorporate into your repertoire. And as an entrepreneur, business will soon become more robust.
Your Story
Which online platforms do you prefer?
Knowing the answer will lead you to others who think similarly and will be more inclined to connect with you.
Have you connected various mediums to one another for cross promotion?
Determine with which to begin and experiment with how to implement for best results.
Track the best performers.
By tracking you will know where to further leverage what you now have in place.
End Result
Your following will not only grow, but they will grow more quickly. Once this begins to take hold, additional opportunities will arise and sales will grow. And you will have arrived at enjoying the Smooth Sale!