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One client had worked with four other coaches before me.
Each happened to be an ex-practitioner and taught them how THEY had run their businesses.
(BTW, this isn’t bagging coaches who are ex-practitioners as much as it is pointing out a common blindspot)
The clients found themselves bogged down when it came to putting it to work for them.
They’d failed to implement.
It left them thinking it was something inherent to them—that they lacked the x-factor or something.
But it wasn’t THEM.
What may have been right for the ex-practitioners’ business was 100% wrong for THEIR stage of growth.
What you should do depends on what YOU need right now.
For some businesses out there, the thing to focus on is the value proposition. In doing so, you’ll be able to increase your conversion rate to 80%.
For others, it’s about optimising your new client engagement process so you can attract the right clients sooner, with less fee sensitivity, and get them excited about their future.
Others need to prioritise client experience to ensure clients work with them in the most efficient way, understand what they need to about the advice process, and become raving advocates who refer.
Many need to get their pricing right so they avoid hitting the barrier of not having enough revenue to invest in the business, too little time to get the work done, and not enough of anything to grow beyond the clients they have now.
Or it’s building systems so you can recruit.
Or recruiting the right people so you can hand off what needs handing off.
Or fixing any one of the nine areas of efficiency that are the difference between thriving and just surviving.
It’s equally about when you introduce things.
Focus on building systems before you have clients = failure to launch.
Focus on recruiting before you have systems = organised chaos.
Focus on specialisation before you have a profitable model = cashflow problems.
Tons of leads without the right service model = 60-hour weeks on 50% pay.
There are multiple permutations on how not to do this.
Most of them won’t be what someone else is doing.
Related: Make the First 90 Days Of Your New Client Engagement Process Is POWERFUL