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Is email dead?
Of course not!
But if you want to get a response, you need to remember that people get hundreds of emails each week—some per day! —so you better make sure your email stands out and is easy to read.
Use the check list below to make sure you’re doing everything you can to not only get your email read, but to get a response as well:
Email Secret #1: Use the prospect’s first name in the subject line. Again, people get hundreds of generic emails each day, so by putting your prospect’s name in the subject line, you’ll be sure to get their attention:
“John, here’s something for your lead gen program”
“Cathy, this is an easy way to improve your….”
You get the idea.
Email Secret #2: Customize the first few lines of your email as much as possible. Most people preview your emails by reading the first sentences, so make them appealing and intriguing:
"Hi Barbara, I just left you a voice mail and am looking forward to speaking with you…”
OR
“John, I know you’re always looking to improve your…”
Again, keep it short, use their name, and make it specific to what they do.
Email Secret #3: Keep your email short and easy to read!
Nothing will turn your prospect off more than long, information packed paragraphs. Their eyes will glaze over!
Break up your sentences into paragraphs to make them easy to read and accessible.
I say no more than 3 sentences per paragraph.
Email Secret #4: Ask for a return response—whether they are interested or not.
This is a great way to end your email and a good way to get a response. Give them a way out by letting you know this isn’t for them, and then end your email by thanking them in advance for a response.
This is a great way to boost your response rate.
Email Secret #5: Promise to follow up by phone if they don’t respond.
Let them know that you understand they are busy, and that out of consideration if you don’t hear from them, you’ll follow up with a call in a day or two.
This really increases your response rate and don’t be upset if you get a “not interested” response. These prospects just disqualified themselves and saved you a lot of time and energy in chasing an unqualified lead.
On the other hand, there will be others who don’t respond, and they become your follow up leads…
These 5 email secrets work. Take a few minutes right now to adapt your current emails to this formula and watch your response rate go up!