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#1. Differentiate! — If you’re not different, you’re dead (or soon will be).
If you’re the same as everyone else, why should I buy from you?
If you’re not The ONLY ONE who does what you do, you’re a member of the herd destined for mediocrity.
#2. EXECUTE! — It’s the music that’s far more important than the words.
A plan that can’t be executed is worthless.
Spend 20% of your time getting your strategy “just about right” and 80% of your time figuring out how you will implement it.
#3. Hire Human Being Lovers! — Hire people who actually CARE about other people.
Winning businesses are built on relationships, so inculcate your employee population with individuals who are born to serve and who will therefore be amazing team players AND excellent customer advocates.
If you did nothing else as a business leader but be relentless about these 3 things, you would be outlandishly successful.
Why wouldn’t you give my formula a whirl?
I got A BILLION IN SALES.
How much can you get?