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Welcome back to the office, how do you feel? Overwhelmed? Under pressure already?
If so, then you’re not alone. Most companies are under immediate pressure already to begin accomplishing their new goals and sales targets. In fact, this is also felt in the accounting department, the marketing department, and everywhere else. You can probably feel it in your company, too.
As you speak with your clients and prospects this week, realize that they are all feeling the same stress as well. While this may seem like a bad thing, it actually presents a great opening for you.
Here’s how I handle the companies and contacts I speak with this month: after talking briefly about the holidays and new year’s celebration, I always start with question number one –
“So ________, what are the top 3 initiatives for your department this year?” Then I hit mute and take notes.
If they need a little help here, I use layering questions like:
“And what was your revenue like last year?” Or
“What percentage increase are you asked to produce this year?” Or
“What are you doing differently to accomplish this?”
“What do you think is most needed for you to succeed at that?”
After I’ve listened and asked layering questions and taken notes on the three initiatives, I ask the second question –
“And how can I help you accomplish that?”
Once again, I hit the mute button and take notes. If I get an, “Ah, I don’t know,” then I once again use layering questions like:
“Have you heard of my new On Demand Inside Selling Skills Training?” Or I ask a good assumptive question like:
“How much of a budget do you have per quarter for sales training?” And,
“How big of a role do you think increased sales training is going to play?” Or,
“If you could wave a magic wand and get three resources to help you accomplish your goals, what would they be?”
Now I’m sure you can come up with your own questions here, but you get the idea.
The point is to ask questions and LISTEN to your prospect’s needs. Remember, your clients and prospects have all the information you need to make a sale, and they will almost always tell you IF YOU ASK QUESTIONS AND LISTEN TO THEIR RESPONSES.
So, write up your questions, call your prospects, and listen to how best to serve and sell them!