Women need to make their corporate board interests known in the first place. It takes research and preparation to get a board seat. Here are a few tips:
Promote your career through non-profit board involvement, political connections and company activities, so you meet people who are themselves on boards.
One of the key credentials for board members is experience being accountable for the profits and losses of a company. Since women have held fewer P&L roles than men, you have to work that much harder and your network needs to be that much stronger
Be strategic. Acquire marketable expertise. Knowledge of digital technology , the regulatory environment and executive compensation are in high demand.
Parlay those skills into a board membership through stronger and strategic networking.
Create a digital footprint. Online connections can lead to pleasant surprises.
Go global. International experience is in demand. Depending on the company that could mean: an international posting, extensive overseas business travel, or responsibility for foreign markets; or deep understanding of the culture and consumers, or the executive have “on-the-ground” experience.
