Trending
Here we go, yet another metaverse article talking rubbish with a lots of buzzwords ..... In fact it's not, it is going to be buzzword free and I'm going to keep this simple.
What is the metaverse?
The metaverse is a 3D place on the internet. It's a virtual environment, think of being able to get inside a computer game.
There have been technology environments in the past, for example, minecraft and second life, the different being that the technology has moved on.
What does that mean for business?
You are already having virtual meetings?
At the moment you are able to have virtual meetings with Zoom or Teams with anybody around the world. We are able to talk to people in real-time and the Covid19 pandemic has accelerated our acceptance of this.
Even my 83 year-old mother runs her wine club on Zoom. She was told by one of the members, an x-computers studies teacher ironically that the club could NEVER be run, virtually. Now, of course, we see Zoom as natural.
The metaverse will allow you to go back to face-to-face meetings
The metaverse means that we can build virtual meeting places and sit down with people and have real conversations. This could be in a virtual office or a virtual meetings place.
Imagine where this will take us
This means we can have a conversation on LinkedIn and rather than take it to a phone call or a Zoom call, we can sit down with that person in a virtual world.
Let me get technical for a second
We will need to use a set of virtual reality goggles, the technology of which is getting better and more advanced by the day.
But the technology also means that we can have a virtual handshake.
It means we are seeing a merger of the technologies from social media and the virtual world.
At the end of the day, this is all about you and your business doing what you and your business are all about. Selling more.
None of my clients are doing this right now
I totally get that maybe, right now, your clients don't have a virtual reality headset. I remember when all my clients didn't have email addresses, I remember when all my clients were not on social media. We've seen so many things change.
I remember being told recently there is no way people will buy shows online, now I buy 5 pairs online, try them on at home and send 4 pairs back. Things change and as a business you need to be aware of what is possible.
What technology terms do you need to research?
If you have got this far, then you might want to research terms such as crypto, web 3.0, blockchain, NFTs, etherium.
If you are interested in the subject, then please watch this 20 minutes interview from my podcast, link here.
Related: How Marketers Must Manage the Changing Dynamics of Measurement