Trending
Advisors are aware that an increasing number of clients are crypto-interested, but knowing that is only half the battle. Financial professionals should also understand the extent to which their client bases are crypto-curious while accounting for some of the demographic factors germane to this asset class.
It’s easy for advisors to demystify clients’ cryptocurrency proclivities. The National Cryptocurrency Association (NCA) can help. Miami-based NCA – a trade group of sorts – provides important insights for advisors in its “2025 State of Crypto Holders Report.”
The study contains some data advisors can’t afford to ignore. At the broader level, it reveals that one in five Americans own digital currency and of the 10,000 holders of such assets that were queried, 8,100 (81%) said they want to learn more about the asset class.
Add to that, 76% told the NCA that cryptocurrency has positively affected their lives. With that in mind, it’s reasonable to expect that clients that are interested in digital currencies or those that have been positively impacted by it will want more exposure, not less.
With Clients, Crypto Details Matter
Likely not to the surprise of astute advisors, the current composition of crypto owners in this country skews heavily toward both men and younger investors. It’s probably not stunning to advisors that NCA found that two-thirds of surveyed crypto owners are under the age of 45, but there’s a detail advisors should pay attention: 15%, or 9 million, older than 55. That speaks to demographic breadth as it relates to digital currency.
“They work across a broad range of job categories, with 12% coming from the construction industry, far more than the 7% working in financial services,” observes NCA. “Many do not belong to higher income brackets, as 26% of crypto owning households earn less than $75,000 a year.”
Again, this may not be surprising, but in terms of professional fields, tech leads the way in terms of crypto holders at 14%, but as noted above, construction isn’t far behind at 12%. In fact, the blue collar folks in the construction industry are far more likely to own cryptocurrency than their counterparts in finance, healthcare and manufacturing.
Advisors would also be right to inquire about crypto ownership at a regional level, which is to say the percentages aren’t linear across the U.S. Combined, just 35% of U.S. crypto owners reside in the Northeast or the Midwest. In fact, the ownership level in the Southeast (39%) exceeds those two regions combined.
Crypto Has Increasingly Practical Applications
Likely in reference to bitcoin, 39% of respondents to the NCA study said they paid for goods and services in crypto with nearly all of that group saying they do so at least once a year.
“Everyday usage is also a major influence on purchasing decisions, with 27% of those first acquiring crypto to make online transactions, and 39% reporting shopping as a way they use it,” adds NCA. “In addition, 31% cited it as a good way to send money to family.”
That speaks to broader acceptance and adoption trends, which stoke price appreciation and that would almost certainly lead to increased client interest.