Tyler Hoffman helps Advisors globally THRIVE in ANY economy by helping them gain access to big names in “blue-chip" private equity, like Spotify, DocuSign, Uber and Pinterest. As the Director of Sales, North America for InvestX Capital, Ty's approach to sales, marketing and prospecting begins with trust. His book Lure Factor provides the 5 steps to increasing your referrability, allowing you to become a trusted rockstar in your niche. Learn more about the InvestX private equity platform here .