Tony Vidler

Settle on a broad line of thinking that feels like the right combination for your values, aspirations and beliefs regarding future opportunities. #growth

The essential skills that lead to influence for an adviser in today’s world of fast-moving, mobile-search-driven, value-conscious consumers? #growth

Generally speaking your Tight 5 will have similar growth aspirations – they are not plateu’ing, but are equally interested in growing #growth

The problem with many advisers is they have not developed a process whereby they can explain logically why particular providers or products

The speed of shifting consumer expectations in virtually all aspects is the constant challenge now. #growth

When it comes to getting people buying your advice one of the best tips I can give is dumb it down- but don’t treat them like dummies #growth

Details matter. That attitude was a significant contributor to Apple’s success. It was the centrepiece of Steve Jobs approach to design. #advisors

The power is the unequivocal demonstration of value that a professional can bring to the client relationship. #advisors #growth

Purpose is intensely personal for most of us.  Vision is the picture of what we will create in order to achieve our purpose. #growth

A fisherman friend gave me a great prospecting tip: fish at your feet first. His point was a simple one #growth #advisors

Being properly valued for your expertise and eliminating the time-wasting tyre-kickers is an ongoing problem for many financial advisers. #advisors

If we are to help consumers make better decisions and change behaviour then we have to be able to help convince them to change. #growth #change

Financial advisers who need more clients need to be better marketers than salespeople in todays environment. #growth

One of the ongoing challenge in marketing professional services is simply getting people to act now. We have to overcome their lack of urgency. #growth

It might seem like a dumb question: but How many leads do you need? #advisors #marketing #leads

What is more true in my experience is that this accusation gets levelled too often against good advisers doing good work for clients. #advisors #growth

Pretty much everyone who has been in professional practice for more than a year has at least one or two clients who are just a wrong fit. #growth

More money, more thinking, more strategy….more leverage.  Even those who have been investing probably need to invest more. #advisors #growth

The art of good client complaint handling is knowing when to fight and when to just fix it. #growth #advisors

Always the possibility of fee resistance in delivering financial advice, and how we present our service is a large part of that problem. #growth #advisors

An ongoing challenge for advice firms is balancing client time with all the practice development work necessary to have a better business. #growth

The cunning idea, or the strategy, is THE single thing that will make the most significant difference to the commercial performance of a practice. #growth

For most advisers the only brand that truly matters is, or should be, their reputation. It IS their personal brand. #growth #advisors #brand

The point here of course is that there are transferrable lessons for business in how to develope great staff. #growth #advisors

Firms mistakenly think the issue is keeping talent, whereas the real issue is growing talent. #growth #advisors

Effective email marketing is a lot tougher now than just 2 or 3 years ago, yet it is still one of the most effective marketing methods.

You want to create a position where your target market knows that when they have a particular itch, you are the scratcher. #growth #advisors

Target marketing is usually the difference between those firms who get the right sort of clients, and those who just get customers. #advisors #marketing

We should…in fact it might just be right up there with the most effective marketing your firm can do. #emails #marketing #advisors

Being the person that our target market thinks of, and then calls, when they recognise a need or desire is our goal. We want to be top of mind. #growth

There is a simple formula that works well if you are addressing issues or topics from a fear perspective. #advisors #growth #fear

It begins to tap into the power of what customers want, as opposed to what is perceived as maybe something that is needed. #advisors #growth

We like closure. We like stories to finish. We want them completed. That is a powerful concept to apply to marketing. #growth #advisors

Frequent thing I see that prevents great practice growth and holds advisers back from developing their dream business is a lack of vision #growth #advisors

If you help consumers compare solutions well, it will lead them to choose you as their trusted source of advice. #advisors

You have to differentiate to stand out and attract business…but where do you do that. How do you do that? #growth #advisors

The struggle now for many advisers is how to take the R out of that, and establish that advice deserves a fee in the consumers mind. #advisors #growth

This is business after all, and somehow, somewhere, someone has to be making some money even if it is only to cover costs. #advisors #growth

Effective or efficient? You chose Effective? Wrong. You chose Efficient? Wrong. The correct answer is that you have to balance both. #advisors #growth

Getting them to engage in full advice can be tough and they need to understand what you CAN do for them. #advice #investors

Have you thought about rolling the dice and asking your customers what they would like you to provide? #growth #advisors

Buying another advisers practice is usually a much more complex matter today than it was say 5 years ago though. #growth #advisors

All of this suggests that in general terms we are not really grasping the opportunity to tell consumers that we can help. #advisors #growth

Fun, friendly competition and recognition of the right habits by turning those requirements for the basic inputs into a bit of a game. #sales #growth

For many professionals the safest course of action is to simply not ask.  Not even gently #advisors #growth

Generally speaking the format of written advice being created for consumers today by financial advisers is anything but helpful. #growth #advisors

A huge mistake many advisers make is trying to deliver comprehensive advice to a client concerned only with an immediate need. #advisors #growth

Can we improve service levels at the same rate or better than customer expectations of service rise?#growth #advisors

Building a superb business that will withstand the tests of time, technology and innovation requires the same approach as building the Great Pyramid#growth

The trick is to address the emotional state openly and help the client understand the basis of their current level of thinking. #advisors #emotions