Ted Rubin is a leading Social Media Strategist, Keynote Speaker, Brand Evangelist, and Acting CMO for Brand Innovators. In March 2009, Ted started using and evangelizing the term ROR, Return on Relationship , hashtag #RonR, and released the book of the same name in 2013. Former Chief Social Marketing Officer at Collective Bias and Open Sky, and Chief Marketing Officer for e.l.f. Cosmetics, EyesLipsFace.com. Many people in the social media world know Ted for his enthusiastic, energetic, and undeniable personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers list, 2013, and #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers. Learn more here .