Samantha Russell

For the averaeg advisory firm, 57% of existing client assets are expected to pass to the next generation by 2045.

What separates good financial advisors from great ones is their ability to build and enact marketing plans. #advisors #marketing

Sharing content related to your business is the standard for most advisors – blogs, articles, podcast promos, all make their way to social media.

This is one of the best ways to get prospects and more clients more excited and less fearful about working with an advisor. #marketing

I've got 4 communication strategies that do work that I suggest you utilize if you are a financial advisor right now. #bearmarket 

Crafting a working SEO strategy can be challenging because of how many essential elements are involved. But don’t feel overwhelmed

How often do you delete an email without opening it? We’re guessing pretty often, especially if the subject line is boring.

We’re outlining step-by-step how our team creates and disseminates our marketing videos in just three easy steps, #advisors #video

Mastering analytics is important to any digital marketing and SEO strategy and there are plenty of resources that can help.

Getting started and consistently updating your video content can be intimidating and often gets lost in everyday tasks. #video #marketing

Great logos draw on similar strategies. What makes these logos different, is how they use these elements to complement one another.

Prospecting can make or break a company as finding clients is crucial to keeping a business afloat. #advisors #prospecting #sales

How to use visuals on your website, in emails and in social media to get your message across really quickly. #advisors #marketing

Choosing an intriguing topic is half the battle, and we hope that this blog helps you to get the creative juices flowing. #advisors #podcasting

Learn the best practices and tips to increase engagement and post popular content that will turn people’s heads. #advisors

Why is your social media not producing any results for your business? #socialmedia #results #advisors #success

SEO is one of the most crucial statistics when it comes to marketing and sharing your website. #advisors #seo #website

What makes for a great financial advisor's website? How To Write Your Bio, Design Your Homepage 2022 #advisors

Tactic number one is to create content around timely topics that your audience is already actively talking about. #advisors #socialmedia

Five tactics that you can use to create content that is going to naturally promote itself and do the hard work for you. #advisors #content

The pandemic has changed the time that we spend online, but some things remain the same and that is the effectiveness of email marketing.

When diving into social media, it’s important to remember that your audiences on each channel are going to be different. #advisors

Before we get too far into the new year, we wanted to share ten of our favorite sites from the past year. #marketing #websites #advisors

In order to get your newsletter opened in 2022, you will want to emphasize this value, and further update your newsletter to showcase it.

Marketing your firm to HNW individuals is not much different from marketing to other prospects. #marketing #advisords #investors

Instagram is no longer just for showing off pictures, but financial advisors and other professionals can use this platform for engagement.

A really easy strategy that you can use to get more referrals from your clients using Google Reviews. #advisors #google #reviews

LSAs aren’t necessarily going to be your best option for long-term results. They become expensive and you could also miss out on other channels.

Being a financial advisor and trying to come up with content that is engaging to post on social media can be really hard.

Everybody always constantly remembers to refresh their social channels, but when was the last time you gave your website a refresh?

What Is The Average Amount That An Advisor Should Be Spending On Google Or Facebook Ads? #advisors #socialmedia #marketing

Google Search Console is a free tool for improving your website’s SEO, providing access to a range of data to measure your site’s performance.

4 low-cost, easy to implement marketing strategies that you can use to retain and attract millennial clients today. #advisors #marketing

9 important factors that you can add to your homepage to increase conversions and improve the overall feel of your website. #advisors

With social content becoming more prevalent, many financial advisors are left wondering: What content should I create for today.

Local Service Ads offer financial advisors a different way to advertise their firm when compared to more traditional Google ads. #advisors

You hear about what you should be doing across social platforms, but here are 9 things that you should NOT be doing to get the most out of Twitter.

A problem that many financial advisors face is going through the process of creating a website for their firm. #marketing #leads #advisors

Social media offers a unique opportunity for business growth. Sometimes though, social media doesn’t work the way we want it to. #advisors

What's the number one reason why most businesses have social media presence that just don't work? #socialmedia #advisors #success

The world went completely digital, and creating strong content to connect with prospects and clients become even more important. #marketing

Have you ever wondered if the email you're sending is the right format for your specific audience? #financialadvisors #emailmarketing

As a financial advisor, you want all prospects to think that you are trustworthy, honest and an expert in your field. #marketing #website

Email marketing isn’t like social media where algorithms can change the eyes that see your content. #email #marketing #advisors

Many advisors are left wondering which social media platform should they truly prioritize spending time on? #socialmedia #socialmediamarketing

The 15 listed items are some of our favorite marketing tools, so check them out and get some ideas for helping your firm thrive. #advisors

Good marketing shows that you're not a good fit for everyone but the right people who find your website, your messaging, your marketing materials.

A celebrity endorsement ad is effective, but how depends on your product. For advisors, it’s often better to focus on what makes your firm unique.

Lead gen services require payment overtime to direct leads to your site, require less up-front cost, but don’t come with the same long-term benefits.

Samantha goes over new research found for when and how clients would like to hear from their financial advisor. #advisors #communication