Lee Frederiksen

The world’s most widely used search engines and social media platforms continue to adjust their algorithms in ways that keep users on their sites.

In this post we reveal the top research-based strategies that have proven themselves in real-world, high-growth firms. #growth

These 21 inbound lead generation techniques would make a formidable marketing plan by themselves. #marketing #leadgen

We believe that if you can get ahead of culture dissatisfaction levels before they rise too high, you have a great chance of minimizing the culture clash

You now have a better idea of how to look the part, increase your LinkedIn connections, engage in groups, and grow your influence online.

We have all seen⏤or at least heard of⏤the Mid-Life Crisis. Typically, there is an abrupt change in behavior in someone who is middle-aged.

Landing guest blogging opportunities is not easy, especially as more and more professional services firms get into the digital content game.

Do you wish your marketing messages were more sharply focused on buyers’ needs or better explained how your firm is different from competitors?

A differentiator is a characteristic of your firm that separates you from competitors and gives you an advantage in the eyes of your target audience.

Mergers and acquisitions have become a popular business strategy for companies looking to expand into new markets or territories.

Professional services firms have, at times, had rocky relationships with their marketing functions. #marketing #finserv #advisors

High Growth firms not only grow faster, they are also much more likely to be highly profitable. #finserv #accounting #growth

Unpredictability in the marketplace has been replaced with Increased competition from larger competitors as the #1 challenge.

If finding great people is an ongoing struggle, you should take a critical look at your firm’s employer value proposition. #business

By applying these strategies, your press release will stand out from a crowded inbox and help businesses. #advisors #pressrelease

Five points to always keep in mind when trying to get the maximum reach for your content. Put yourself in your audience’s shoes.

Professional services firms that do systematic, structured research on their target audiences grow faster and are more profitable.

Agile firms responded to pandemic-related challenges by transforming their operations with advanced digital technologies that empowered them

Brand research gives you the tools you need to put your firm on a path to fact-driven growth and profitability. #brand #business #success

Content marketing should be a major component of your marketing plan. It’s the future of professional services marketing. #marketing

Here is an overview of the most common ad platforms for professional services firms today. #advisors #marketing #advertising

Niche marketing is focusing all your marketing efforts on one specialized service offering or for one well-defined target audience.

The personal nature of the email inbox can sometimes require email marketers to walk a fine line between doing too much and doing too little.

Your personal branding efforts aren’t a threat to your firm. In fact, your employer should be thrilled by your initiative. #personal #brand

Many firms struggle with the final step of optimizing their content marketing funnel. The good news is it’s actually easier than you think.

When you are different you become easier to find, notice and remember. And many buyers will be willing to pay more for specialized expertise.

What was considered a normal and predictable buyer’s journey at the beginning of 2020 no longer exists today. #different #business

One important responsibility that professional services executives and marketing directors face is sustaining the health of their firm’s brand.

A tagline is a clear statement of what you do, who you do it for, or how I should feel. It needs to be straightforward and descriptive

Your prospects and clients should always feel like they’re the sole focus of your attention. #nichemarketing #marketing

These tools will set up your submissions for success and, over time, help you grow your platform as a sought-after visible expert. 

The sooner you understand brand identity and what it can do, the sooner you can start improving your identity.  #brand

People tend to see a person’s performance as all good or all bad. This phenomenon has come to be called the Halo Effect.

Despite a few eulogies written about it, a guest blogging strategy continues to offer benefits any subject matter expert wants. #authority

If your firm is not already a high-growth performer, there’s no time to waste. Start implementing these strategies today. #marketing

Here are ten proven lead generation techniques that are working for professional services firms today. #leads #marketing #business

Those firms that did systematic business research on their target client group grew faster and were more profitable. #research

This high growth analysis explores the specific strategies and techniques that have worked for the most successful firms. #success #business

Your differentiation strategy is the way in which you make your firm stand out from otherwise similar competitors in the marketplace.

Paid advertisements can be a good supplemental tactic to your firm’s marketing strategy, but should work in tandem with your other efforts

What is the role of my Marketing Department? #marketing #digitalmarketing #finance #communications #events #prospecting

Look beyond the unpredictable updates that each social media platform releases and focus on two evergreen rules that are here to stay

When you consider the digital marketing landscape, it is important to recognize that many elements make up the new marketing mix.

How you can write a personal brand statement in three easy steps, one that will differentiate you from other thought leaders in your field.

The stakes could not be higher nor the pace of change more rapid. It’s time to get serious and do your planning and budgeting the right way.

Buyers need to know how to assess products, services and providers in today’s environment. #buyers #consumers #investing #business

By using some of the tips we’ve outlined here, it can actually be interesting—and very profitable for your firm. #casestory #marketing

Establishing a new brand message due to a merger or acquisition can be a daunting process. #branding #merger #acquisition

A process to look at all of your firm’s initiatives in order to provide benchmarking through proprietary diagnostics and algorithms

You may need to rethink the way you market to C-suite executives. Let’s look at some of the most productive strategies to get their attention.