Kevin Susman is the Guy In Charge at StormCellar Inc. an LA-based boutique providing narrative marketing strategy + creative execution. StormCellar's clients include names you know (Expedia, Starbucks, Microsoft, Hewlett-Packard, Google, Ubisoft and, Sony to name a few) and names you don't (Banding People Together, Blue Kangaroo, and Global Green USA, to name a few more). Kevin's work at StormCellar is focused on helping brands do a better job of identifying and communicating what they offer, how they help and why they matter.