Kalli Fedusenko

The secret to effective earned media is not keeping it a secret. You can’t just show up to that podcast feature or news interview and call it good.

Make sure your virtual audience knows you exist, you need to be worth inviting, and you have to move in the right circles. So how do you do that? #growth

It’s your website that seals the deal, not only for referrals but for organic prospects as well. #growth #advisors #website

Let’s look at three ways to increase referrals through email marketing for financial advisors. #advisors #marketing

Let’s look at seven ways for financial advisors to incorporate charitable giving into their marketing endeavors. #charity #advisors #growth

Knowing your client’s date of birth. Here’s how your clients’ birthdays trigger marketing moments that matter. #advisors

Some important life changes may be obvious conversation starters, like retirement, for example, but what are the other transitionary? #advisors

How exactly do you make your marketing, something that’s blasted out to the public, feel personal enough to entice individual leads? #advisors

You can manage the transition period after someone leaves your team in a way that makes your clients happier than ever. #advisors

It turns out a picture is worth a thousand words for a reason, and it also might be worth quite a few prospects and referrals as well. #advisors

Open rates in the financial industry average around 27%. So how do you stand out in the crowd and get more email opens? #advisors #emails

Here are the six things you can do to create stellar content and increase your odds of going viral. #viral #advisors

After an event you should absolutely follow up, with your clients and with your books to make sure everything is in order. #events #advisor

Creating content for your business is no different! Here are seven easy steps to building cohesive content that works for your business. #advisors

Here’s everything you need to know to channel your inner Don Draper and put your content to work. #advisors #advertising

Without human guidance, AI in marketing misses the mark more often than it hits it, and marketing remains an undeniably human sphere. #advisors #AI

The hairs on the back of your neck stand up. A shiver runs down your spine. One simple word unleashes your fears… MARKETING. #advisors

We’ve rounded up a few pointers for keeping it running smoothly long after you’ve headed to the beach. #marketing #advisors

One of the best ways to ensure smooth sailing post-transition and anticipate what will attract a buyer is to outsource your marketing. #advisors #marketing

You want to emphasize your reliability by sharing all of the great things your clients have to say about you, but it can be easy to make a misstep.#advisor