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Let me give you a little insight into what's going to happen to social media and email now that these tools are becoming mainstream:
(because they aren't new, they're just now being mass marketed and sold as your "all-encompassing life solution for marketing, business, copywriting, scheduling, personal cheerleader, nanny, stylist, travel agent, investment advisor, brand manager, I am the greatest person that ever lived because I breathe oxygen and know how to write a decent AI prompt" tool.)
It goes something like this:
- Shiny object (AI) promises increased productivity at lower cost
- User gets lazy, "AI prompts and posts" ad nauseum
- Social media and email become a landfill for garbage AI content
🚨 🚨 If you're using throwaway content to build your brand, you'll have a throwaway brand.🚨 🚨
Period.
These tools can be helpful, but they aren't a panacea. In fact, they could hurt your brand more than they help.
Look, we all know this to be true:
Good content is the cheat code to building your business.
But good content is NOT the surface level B.S. that ChatGPT can spit out in 30 seconds.
If you want to attract high-paying clients through social media who will happily sign up and stay with you for years, you have to:
🎯 Create unique content that triggers emotions…
🎯 Engage with people in a way no one else does…
🎯 And create an authentic human connection before you ask for a transaction.