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Just started reading, “Fusion” by Denise Lee Yohn, she makes a great observation of the world today, that is spot on: -
“Culture is a powerful antidote to the unprecedented threats most organizations face today. A large body of research has shown that a lack of employee engagement plagues today's business world. Most notably. in 2017, the Gallup organization found that 70 percent of workers are alt unengaged. A healthy culture helps increase employee engagement and productivity- and the likelihood employees will stay at a company"
Yes we would love to have an authentic brand you say, but you have bills to pay, rent to pay, employees to pay, quarterly numbers to make. I can hear you saying.
That’s why you need to wake up to the world of digital.
Over achieve the pipeline, growth and revenue targets you need and be authentic at the same time.
We cannot have all our employees on social I hear you say:-
Back to “Fusion” by Denise Lee Yohn
“Your culture should produce unity, not uniformity, within your workforce. You want to set up your organization to operate in a particular, but not necessarily pre-dictable, fashion. Your approach should be to lay down guardrails that prescribe boundaries, not tracks that dictate behavior.
But you absolutely can and should set the conditions to cultivate an organizational culture that deeply influences the way your employees perform daily.”
This is all about setting your culture by being digital, while at the same time crushing your number!
Related: Where Do Your Prospects “Search” When They Don’t Know the Question?