Have you ever wondered why some of your guest article submissions went into a black hole?
Sure, I could tell you some stories, but let’s go with some data.
Content marketer Influence & Co surveyed 153 editors to find out more about the types of content they were interested in.
But what caught my eye was why they typically reject contributed content. The #1 reason (48%)? It was promotional.
Frankly, that’s an easy fix and typically not the problem with true authority-building contributors.
But their #2 reason (20%) might give you pause: the piece contained “unoriginal insights”.
Let that sink in for a sec. The #2 reason content is declined is because the insights were not deemed original.
There’s a fix for this too, but it’s not quite as simple as removing a few promotional statements.
It requires thought leadership, which means positioning your insights in a way that adds to the conversation vs. simply repeating what’s already out there.
It’s harder than tossing off a quick piece, but essential if you want your point of view to get an airing…
Related: Why Leading With Your Strong Suit Is The Only Way To Go