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Full-stack marketer, is it a new buzzword? Is it a strange phenomenon in our marketing world of today?The headline says it all. It’s like buying a box with all the necessary tools you need to get a job done.Simple.That’s what they are.But it isn’t just a technical term for someone who growth hacks brands or a digital marketer. It’s a skilled marketing personnel who is knowledgeable enough in all things marketing and teaches others how to grow their brands.A full stack digital marketing personnel would typically: Consult with you. Determines your needs, Map out a personalized strategy, Implement the strategy, And most importantly, get results and scale the process. A full stack marketer should able to translate business objectives into actionable strategies. #DigitalMarketing #FullStackMarketer #martech #SmallBusinessWhat to look for when hiring a full stack digital marketing expert for your brand or. Increase your productivity, Increase profit, Track customer retention and measure data, you need some automation to keep your sanity while generating profit. Marketing automation is the new age in marketing. It is a must-have skill of every aspiring full stack digital marketing consultant. These are some qualities small business owners and professionals should look for when hiring a marketing consultant. Collect data, Analyze data, Get results of the data you have already. Having a better understanding of your client’s needs helps you to understand: How, where and when they shop, What they value, Their pain points. This information provided by Big Data gives you a better understanding of how to solve their problems and develop an effective marketing campaign to achieve that.
You will pay the price for poor conversions if you don’t adapt to the fact that fewer customers are using desktops. Marketing methods are changing from desktop to mobile and so should the strategies of the full stack marketer you want to hire. Downloading a form, Subscribing to a newsletter, Taking a quiz or survey, Watching a video, Add-to-carts, Shopping cart completion rate and much more. Because you want to provide visitors to your website with such a fantastic user experience that they will tell others. You want to enable the search engines like Google, Bing, and Yahoo critical information so they will place your site in the top 5 spots on the returns page. SEO puts your content to the right people based on the searches they perform and the keywords they use. It helps your business stay competitive while increasing your brand visibility. “The success of a page should be measured by one criterion: Does the visitor do what you want them to do?” Aaron Wall #SEO #digitalmarketing #onlinemarketing #InternetMarketing Text, Animations, Photographs, Logos, Videos, And other graphics. With just a little creativity, your Full Stack Marketer can design ads that break through the noise and captivate viewers. This should be based on their particular traits to increase its effects.
Blogging, Email Marketing Influencer Outreach Social Media platforms, etc. to influence the buying decision of customers. They are also experts in analyzing customer behavior using the right tools. The result from this enables them to create updated strategies, which ultimately results in more leads and sales.
What Does It Take To Become A Full-stack Marketer?
1. Content marketing
Content marketing has been the most popular trend in the last couple of years. It is a must-have skill of every Full-stack marketer. I can’t emphasize enough the need on why you need to create an integrated content marketing strategy with the aid of experts.Research shows that nearly 40 % of businesses have come up to use a strategic approach, which is expected to rise emphatically. It also presumes that there would be more attention laid on measuring content marketing ROI due to escalating competition in the realm of content marketing.2. Marketing Automation
Like content marketing, Marketing automation has become popular in the last four years.It is predicted that by 2020 about 85% of most customer relationship management will take place without talking to a human.So, to stay productive and maintain the human to human feeling in business transactions, smart full-stack marketers are opting for growth using the right tools.Did you know that 67% of large companies are currently using a Marketing Automation Platform?And what’s more, almost 40% of those not yet using marketing automation, are going to invest in it, in the next 12 months.Sadly, this is not the case with small businesses.Why?Because most of them still rely on traditional marketing methods.However, if you want to:3. Big data
It comprises of insight into a market and its customers along with extrapolative analytics.The rise of mobile technology has provided several ways for businesses to interact with customers.To compete successfully, small businesses require the same tools that larger companies make use of. And of course, someone ( Full Stack Marketer) who knows how to use them and get the desired results.Needless to say, most small businesses do not have all the assets compared to their bigger counterparts. However, with the help of a full stack digital marketer, you will find techniques your small business can use to:4. Mobile marketing
Mobile marketing is another skill that every Full stack digital marketer should have.Mobile devices are transforming the way consumers use our content. This makes it essential for businesses that want to reach their target audience to optimize their websites to respond to this trend.Nowadays, most people access the Internet on the go.You will pay the price for poor conversions if you don’t adapt to the fact that fewer customers are using desktops. Marketing methods are changing from desktop to mobile and so should the strategies of the full stack marketer you want to hire.5. Social Media Marketing
The growth graph of social media usage is scaling upward. It is prevalent despite the diminishing popularity of some sites. Are you aware that 90% of marketers say social media marketing has increased the business exposure of their clients?Search engines know the pages that bring traffic to a site. Although your content strategy is the most critical factor in SEO, your full stack digital marketer should be able to use social media and drive traffic to your optimized pages. This will increase your ranking and brand visibility online.6. Improving Website Experience/ Conversion Rate Optimization
Despite its increasing popularity, many businesses are still not utilizing a data-driven approach to get more leads and sales from their website.It is not a good sign when visitors visit your website and walk away without taking any action. In an ideal situation, you want them to stop and take a look around.So how do you make them engaged? And not just walk away like nothing seemed interesting on your site? By using website conversion rate optimization. This is a process where a full stack digital marketer uses techniques to increase engagementof your online visitors. The aim is to convert them in one way or the other. Typically by;7. Search Engine Optimization
Mobile marketing and SEO techniques have been a real trend since 2017Why should you as a small business owner be concerned about search engine optimization (SEO)?8. Display advertising
Display advertising (banner advertising) conveys a visual commercial message. It is usually using:9. Online PR (including influencer outreach)
In a world where consumers have turned a blind eye to traditional marketing, influencer marketing helps to break the ice.Google searches for “influencer marketing” are on the rise with more than 80% increase since 2018!Business owners are experiencing an increase in growth due to reviews from influencers. Did you know that 30% of consumers are likely to purchase based on reviews from non-celebrity influencers or bloggers? The fact that they find them more relatable is the reason why influencer marketing is on the rise. It is imperative as a Full stack digital marketer to be able to increase the visibility of a brand using influencers.10. Sales Funnels
Your sale funnel is the most essential component of your business. It is the journey your ideal prospects go through before becoming customers. And like any journey, every stage has to be treated accordingly.While marketing your products or services to many, only a few will provide contact information and become leads.Of those leads, only a fraction will become clients. The question is, do you have a documented process that this process follows?Note that, your sales funnel won’t fix a lousy offer. If your offer isn’t selling, you need to find out why. That is the function of a Full stack digital marketer.To figure out what people need and create a process around it to get them as customers to your business…fast.