You want to differentiate your brand from the competition?
Leverage video.
Get on camera.
Get your people on camera.
When it comes to social media content, there is no better way to build trust and brand loyalty than video.
After I spoke at the Traffic & Conversion Summit summit in September, I joined Mark de Grasse on the DigitalMarketer podcast in the famous VW van.
In the 60-second snippet above from that episode I reveal how leveraging video helps people “get to know you” and why it consistently drives the most opportunities for Mod Girl® over other forms of content.
Related: How To Leverage The “Kevin Bacon Effect” On LinkedIn