Why Financial Advisors Who Focus on Women Will Be Winners

Women are Looking for Financial Advice

According to one independent study, women claim:

They don’t know a good advisor who they can trust.

They don’t think they have enough money for a financial professional to be interested in working with them. Selling Financial Services to Women -- Hatchet Publishing 2012

There is a market ripe for picking

No one is doing a good job of it – 84% of women feel they are misunderstood by the investment marketers. Too Busy to Shop: Marketing to Multi-Minding Women – Westport, CT: Praeger Publishing

Women have money

Women control about 1/3 of all financial assets in North America. That translates into $1.1-trillion in financial wealth alone when applied to the Canadian environment. Source: The Boston Consulting Group, Global Inquiry into Women and Consumerism

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