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What’s stopping you from sharing your thought leadership? Is it a busy schedule? Is it a lack of confidence? Or is it both?
Our guest today, Meg Bartelt, has consistently blogged for 6 years — even during times when things got overwhelming.
In this episode, Matt Halloran interviews Meg Bartelt, CFP®, MS, founder and lead planner at Flow Financial Planning, LLC. Meg candidly talks about her confidence crisis as a business owner and how she was still able to find the time and strength for content marketing.
Meg discusses:
- The benefits of writing blog posts (far beyond SEO)
- How she comes up with topics, organizes her ideas, and structures her blogs
- How picking a niche improves your RIA’s marketability and branding
- Strategies she uses to improve her social media and website presence
Related: Three Steps for Creating a 12-Month Custom Marketing Plan With Angela York
