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Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear from the outset.
What is your brand/business value proposition? Is it clear, do potential customers know, do you know? Your value proposition is the most important element of your marketing messaging. A value proposition tells potential customers why they should do business with you rather than your competitors… it is what elevates your product or service from a commodity to a differentiated must have.
Lamentably, many businesses either bury their value proposition somewhere in their messaging, don’t bother highlighting it, or they don’t truly know what it is.
Clandestine Events + Experiences understands this better than most. From the start of their business, when the founder was still working full-time in corporate America, the value she added was what she wore on her sleeve… a person who participates in entertainment events in a very enthusiastic manner and who has a leading role in inspiring others to join in the spirit of festivity.
By tapping into people’s lived experiences you can create an elevated value proposition, and Clandestine has done just that with… “We are the Life of YOUR Party.”
Kudos to the Clandestine Events + Experiences team for doing everything that is expected to plan and execute an event, handle any issues that may arise with a real-time celebration, and then going above and beyond to make sure it is not only executed flawlessly, but that everyone has the time of their lives.
Originally posted at TedRubin.com
Related: Brand Kindness: Build Your Brand Reputation With Empathy and Compassion