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Most email marketing advice you find on Google is dead wrong. Articles preach things like give value to your list, avoid talking about touchy subjects, and don’t send more than a couple emails per week. But this is the worst way to set up your email strategy.
Why? Well, it causes you to attract freeloaders while repelling the people who want to pay you for your financial services. But by breaking these rules, and by implementing some of the unconventional email marketing advice I reveal in this episode, you’ll land more high-quality appointments and clients.
In this episode, you’ll discover a few of the most effective (and unconventional) ways to make more money from every email you send. Listen now.
Show highlights include:
- Why financial advisors who use AI will be more productive than those who don’t (even if AI can’t replace your job) (2:32)
- The “Philosophical Divide” email secret that boosts both unsubscribes and paid clients (3:20)
- How expressing your personal religious beliefs can magnetize the right clients while repelling the wrong ones (7:49)
- The “Celebrate Unsubscribes” mindset tweak that makes every email you send more profitable (11:00)
- How to land more high-quality appointments on your calendar by creating a “Nightmare Client Avatar” (14:08)
- Why making your clients pay more for your services actually “forces’: them to get better results (15:49)
Related: Valuable Lessons From the First Few Years as an Advisor with Anna Kareis