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New year, new strategy!
Sure, New Year’s resolutions can seem daunting if there’s no structure to keep you on track. If you’re refining your strategy or mapping out a new one, these content marketing stats will help power your success this year.
Here are 10 stats you can use to guide your strategy:
10. The average internet user will spend almost 100 minutes per day watching videos online by 2024 (Source: The Social Shepherd, 2023)
9. Video streaming is estimated to account for 91% of global internet traffic by 2024 (Source: Ericsson.com)
8. YouTube’s dominance in video marketing is expected to continue, with a forecasted 2.85 billion monthly active users by 2025 (Source: Zippia, 2023)
7. Videos will make up 82% of all consumer internet traffic by 2025 (Source: Integral Ad Science)
6. Emails that contain video have a click-through rate that’s over 300% higher than that of traditional emails with no video (Source: Poll the People, 2023)
5. 72% of marketers say they currently share between one and four videos per month across various channels (Source: Lemon Light, 2023)
4. 58% of consumers say they prefer to watch video content on a smartphone (Source: Lemon Light, 2023)
3. 88% of marketers are committed to devoting more dollars to video campaigns in the future. (Source: Social Media Week by AdWeek)
2. 99% of marketers claim they will continue to use video in their approach. (Source: Social Media Week by AdWeek)
1. 70% of businesses say they’re creating more videos now compared to the same time last year. (Source: Animoto)
Related: Winning New Clients, One Video & One Email at a Time