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As a financial advisor, grabbing your clients’ attention within the first few seconds of a video is paramount. But how do you achieve this?
When you pose a question in the first few seconds, you immediately draw your viewers in. Psychologically, we can’t help but try to answer a question in our heads when we’re asked.
So, how do you use the well-placed question to your advantage?
Here, we unveil ten powerful questions designed to captivate your audience, ensuring their engagement throughout your video.
“Are you tired of feeling stressed about keeping track of all the places you’ve saved money?”
This video is ideal for people who find themselves constantly worrying about savings that are spread across multiple IRAs and 401ks. Some people call it the junk drawer approach to saving for retirement. Instead of feeling overwhelmed, use this moment to give them actionable tips to regain control of their finances and achieve peace of mind.
“Do you ever wonder if you’re making the right decisions with your money?”
If someone has ever second-guessed your financial choices or felt unsure about your investment decisions, this video is for them. Whether they are a novice investor or have years of experience, your goal is to equip them with the knowledge and insights to make informed decisions and navigate the complex world of personal finance with confidence.
“Are you making the most of your money?”
If someone is unsure whether they are making the most of your money, this video is for them. Whether they are looking to optimize their savings, maximize your investments, or simply want to make smarter financial decisions, you can provide them with the knowledge and tools to make the most of your money and achieve your financial goals.
For Pre-retirees
“What do I do with these RSUs?”
If someone is unsure what to do with your Restricted Stock Units (RSUs), this will help. Whether they are looking to optimize your equity compensation, decide when to sell, or integrate your RSUs into your overall financial strategy, you can provide the knowledge and tools to make the most of your RSUs.
“How do I know if I can retire at 55?”
If someone is wondering whether they can retire at 55, this video will give them insights about they need to consider. If they need to assess their savings, calculate your future income needs, or ensure your investments can support an early retirement, you can provide them with knowledge and tools to make informed decisions and help them achieve their retirement goals.
For Next Gen Investors
“Feeling overwhelmed by debt?”
If someone is struggling to break free from the burden of debt, this video is for them. Whether they are drowning in credit card debt or weighed down by student loans, our goal is to provide you with practical strategies to overcome debt and regain control of your financial life.
“Have you ever wondered how the wealthy manage their money?”
If someone has ever wondered what sets the wealthy apart when it comes to money management, this video is for them. Whether they are looking to emulate the success of the wealthy or simply want to learn from their strategies, your content can provide them with valuable insights into the habits and practices of successful individuals.
For The Kids of your clients
“What would it feel like to wake up every morning without worrying about money?”
This video is aimed at individuals who dream of a life free from financial stress. Whether they are looking to break free from the cycle of living paycheck to paycheck or simply want to enjoy greater financial security, your content can help them achieve their financial goals and live the life they’ve always imagined.
“In today’s fast-paced world, how can you possibly keep up with all that’s changing that impacts your money?”
If someone is concerned about their financial future in an uncertain world, this video is for them. Whether they are recent graduate entering the workforce or a seasoned professional nearing retirement, your goal is to provide them with the tools and strategies to secure their financial stability and weather any economic storm.
“Are you ready to take control of your finances and build wealth?”
This video is tailored to individuals who are ready to take their financial future into their own hands. Whether they looking to grow your wealth through savvy investing or simply want to make smarter choices with your money, your content can help them achieve their financial goals and build a brighter future for themselves and their loved ones.
To take these questions and turn them into a powerful video strategy, make sure to hook your viewers off the top with a question that connects. Once you have them engaged, remember to offer the next step at the end of your video. Need help planning a series that answers the questions on the minds of prospects in your target market? Watch the Idea Kit demo here.
Related: Step-by-Step Guide: 3 Easy Ways to Pin Videos on LinkedIn