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Here at DLA Ignite, we have training sessions every Monday and this week Bertrand Godillot shared with us his experiences.
Now I should point that that while many posts on content marketing are based on opinion, this is based on data.
It's also worth mentioning that here at DLA Ignite we see social media as a way of driving revenue.
We think a camoiagn / activity in sales and marketing must drive ROI, otherwise, why would you do it?
1. Myth one - The viral post fantasy
We are constantly being told that we need our content to go viral, no you don't.
In fact (our data shows this) the most important thing you need on social media is to have a great profile.
What you will find is that people will read your content, as long if it's authentic and engaging and not corporate propaganda.
They might not comment or “like” it, but they will still read it.
The key through is that you have a great profile, because once they read the content, they will read your profile.
This is how you use your Linkedin profile to build rapport and get the people to know like and trust you … and you can do all of this while you are awake and in your sleep.
If people look at your profile, Linkedin tells you (professional edition and above) and you can connect to these people.
Over time this brings you more connections (and reach) you can even build a community.
NB: One of our clients had a post that got 6.4 millions views and 38,000 likes and he got $zero business from it.
2. Myth two - Content is an inbound play
We are told that buyers are out there looking for content, they read your content and then call you up and buy.
Come on this never happens, this idea of inbound content marketing is a total fallacy.
People are spending $Billions on something which is a total lie.
You need to think about content marketing differently.
The content is designed to drive people to your profile.
Think of it as bringing people to your “shop”, your profile is your shop.
What you want is for people to look around your shop / profile.
So what results can you expect, for an investment of just 30 minutes a day.
By using our social selling methodology we would expect 5 meetings a week with your ICP.
No spam, no automation and no sales tech.
Related: The Art of Spend Management: Thriving Through Intelligent Budget Reductions