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Here’s a content hack to drum up more leads that nobody talks about.
And only 1% of salespeople do this RIGHT.
If you want to maximize the power of LinkedIn for social selling, try this…
๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐๐ฅ๐ฅ๐ฒ ๐ฌ๐ก๐๐ซ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ.
But, there’s a catch…
Don’t send content too early in the relationship – that’s a rookie mistake.
Instead, wait until you’ve had a brief exchange of messages, so it comes across as genuine and not desperate.
When you find content that’s highly relevant to their business goals or interests, send it with a personalized message like:
“๐๐ข [๐๐๐ฆ๐], ๐ ๐๐๐ฆ๐ ๐๐๐ซ๐จ๐ฌ๐ฌ ๐ญ๐ก๐ข๐ฌ ๐ฉ๐จ๐ฌ๐ญ ๐๐๐จ๐ฎ๐ญ [๐ญ๐จ๐ฉ๐ข๐] ๐๐ง๐ ๐ญ๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐ฒ๐จ๐ฎ ๐ฆ๐ข๐ ๐ก๐ญ ๐๐ข๐ง๐ ๐ข๐ญ [๐ข๐ง๐ญ๐๐ซ๐๐ฌ๐ญ๐ข๐ง๐ ].”
It’s a simple, quick way to stay top of mind and provide value without asking for anything in return.
Remember, the key is to give value without being annoying. Which can sometimes feel like an art form.
When you do this right, it will pay off tenfold.