Written by: Kristen Luke
You know you need a marketing plan—but what goes in it?
The Problem: Knowing What to Put in Your Plan Is Hard
The challenge in marketing planning isn’t planning itself—it’s knowing what to include in the first place. And that clarity only comes through research. Yet research can be laborious. You’re either:
- Sifting through hours of Google searches
- Trying to gather primary research on your own
- Paying thousands to a market research firm
It’s no wonder that many marketing plans feel generic. The winning ideas come from research, and the research process becomes a bottleneck—so shortcuts get taken, and the final strategy suffers.
The Solution: AI Deep Research
Most people don’t realize that tools like ChatGPT can do more than write content or generate images. Used the right way, AI can act like a digital research assistant, helping you analyze competitors, reveal trends, and uncover ideas for marketing activities. With the right prompts, AI can:
- Identify what other professionals in your niche are doing
- Analyze common marketing activities and tactics used for your niche
- Reveal the most relevant content mediums for your niche (e.g., podcasts, webinars, newsletters)
- Pinpoint trending content topics
- Discover names of potential centers of influence (COIs) and niche influencers
The Outcome: Faster, Better Marketing Plans
Deep research powered by AI removes hours of legwork so you can create a more effective marketing plan with less effort. Instead of spending days trying to figure out where to start with your marketing plan, deep research provides the raw material for you to analyze, weigh, and decide what makes sense for your strategy.
With this level of specificity, your plan practically writes itself.
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