The LinkedIn Connection Trap: Why More Invites Won’t Fix Your Networking

I recently saw a Linkedin newsletter about how to send more Linkedin connections

If you didn't know Linkedin restricts you, to 200 connections a week

The article was all about how to get this 200 invite restriction

But why on earth would you need more than 200?

Now before we go any further it's worth saying that with 200 invites

Using our social selling methodology we can get 1 x ICP meeting a day

So why do people want to manipulate the system and send more than 200?

Because they are treating Linkedin as a sales platform and not as social media

What most people will do is connect and pitch

Or connect and then pitch

Nobody gets up in the morning and say “I'm looking to be pitched at on social media”

We are talking to a company that pitches on social, they get an acceptance rate of 3%

Using our social selling methodology, you should be getting

Acceptance rates of 60% plus, my team will be getting 80% plus

Doing the maths, treating Linkedin as a sales platform gets you 6 acceptances a week

That, I accept does not give you must opportunity to sell much

Using our social selling methodology will get you 120 conversations a week

Now, think of the abundance of riches that will give you

Especially if you roll that out across all of your sales people

Related: The Biggest Social Media Mistake Costing You Engagement