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Content marketing isn’t just another tactic—it’s the only marketing that’s left. In a world where expertise is the currency of trust, if you’re not consistently creating, publishing, and engaging, you’re invisible.
The biggest challenge? Building the habit.
That’s why the best place to start is with a content calendar for an entire year. Map out what you want to create each week, and set aside 2-3 hours weekly to create, publish, and engage. The key is to start small, build the habit, and scale over time.
Ignoring marketing isn’t an option. It’s the equivalent of giving up.
Step 1: Understand Your Niche (More on This in Another Article)
If you don’t know who you’re creating content for, you’ll fail right out of the gate. Your niche determines your topics, tone, and content distribution strategy. Speak to the problems your ideal clients care about.
Step 2: Build a Content Calendar
Start with a basic structure:
- Choose one primary content type (podcast, video, blog) to start.
- Commit to one new piece of content per week or month.
- Set specific publishing and engagement days.
- As you get consistent, layer in more formats and repurpose content.
Example Starter Calendar:
Step 3: Types of Media & Distribution Channels
To simplify content creation, start with a format that feels natural to you. Then, distribute strategically across multiple channels to maximize impact.
Final Thought: Keep It Simple, Stay Consistent
The biggest reason advisors fail at content marketing? They overcomplicate it.
Start with one core format.
Stick to a weekly, or monthly, schedule.
Repurpose and distribute wisely.
Engage with your audience consistently.
Over time, momentum builds, influence grows, and inbound leads replace outbound hustle. Marketing consistency isn’t a nice-to-have—it’s the foundation of business success.