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The biggest mistake you are making on social media
Is you think it's a sale channel, it's not, it's a relationship channel
You know this yourself, we all hate it
When somebody connects to you and then pitches you
“connect and pitch” actually moves you further from your buyer
It makes the victim less likely to spend money with you
Think about it this way - when you meet somebody for the first time in real life
They seem really interesting if they ask you questions about yourself
We all love to talk about ourselves
They seem dull and boring if they keep telling you things about themselves
Social media is a digital version of how things work in real life
Social media is a fantastic platform for you to be able to listen to other people
Let them speak and then something special happens
If you let somebody speak you’ve earned the right for you then to speak
And you hope that if you’ve listened properly they listen when you speak
Social media is a great way to use your presence and behaviour
To make connections and have meaningful conversations at scale
These conversations could lead to commercial interactions
Related: These 2 Content Marketing Lies Are Costing You Growth