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Audiences are fleeting.
Once you post something on LinkedIn or other social media platforms, they have a short shelf life before they drop down into the black hole of people’s ever-changing feeds.
But there is a way to keep your content front and center: Feature it on your profile or at the top of your page.
This is a great idea for marquee videos like an overview of your firm, or your bio video. You can pin those videos to your LinkedIn profile, so they’re front and center for anyone who checks out your account.
You can also feature more topical videos by pinning them to the top of your page. Switch them out weekly or monthly to keep it fresh.
And don’t worry, it doesn’t take an advanced degree in UX design to make this happen.
Here’s a short step-by-step tutorial on 3 ways to pin your videos on LinkedIn.
Related: Get Your Video Marketing Plan off the Starting Block