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It’s surprising to me how many people don’t utilize the ‘Advanced Search’ feature on LinkedIn. However, the ones that do use it are acquiring clients, and lots of them!
With over 400M users worldwide your ideal prospects and clients are more than likely on LinkedIn.
And if you don’t think they are, think again! Heck, Gwen Stefani , Oprah Winfrey , Al B. Sure and Shaquille O’Neal are on LinkedIn and have some pretty amazing profiles!
The beauty of Advanced Search is that you can create warm lead lists in 30 seconds or less – lists of accountants, attorneys, C-suite executives, business owners, doctors, media executives, women-owned businesses, money-in-motion, your niche market and the list goes on and on…
So, let’s start by getting familiar with it, I always coach advisors to go into Advanced Search and play around with it. You're not going to break it, and if you are set to ‘anonymous’ mode, people aren’t even going to know you are looking at them! AND, you’ll be amazed at who knows who on LinkedIn.
Learn how to conduct a basic Advanced Search by watching the following video and be sure to download the Advanced Search Quick Reference Guide .
Stay tune for Part II where we’ll be talking Boolean Logic to give you even more leads for your pipeline!