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I recovered this post almost 4 years ago and really was surprised to see how much has not changed things in the field of events.
It continues to make every effort in the pre and in the event, but the post gives me still a pending issue. What do you think?
Using the same characters, so we'll see then is how the vast majority of brands are trying (and failing) to maintain a relationship with their customers after they captured in a live event.
Danny (Mark): Thank you for participating. We are glad you enjoyed the experience.
Jaime (Consumer): I really love your brand !!
Danny: We can give your email so we can send you special offers and information about upcoming events?
Jaime: I think not. The last time I gave my bombarded with spam email. Perhaps your Facebook fan you can do to me? ..
Danny: Email is much better for us
Jaime: But not for me. Thanks and bye!!
Agencies are classifying consumers through study and track your habits.
The classified into one segment and then in any conceivable form of end user; dropping their lifestyle, spending routines, trends, etc .. This makes the agencies grouped into groups loyal type, influencers, early adopters or any other nomenclature tab.
No matter how consumers classifieds are today . They have one thing in common that enable brands "guessing":
The freedom to change the "preferred method" of communication at any time.
Brands typically provide only one type of communication with consumers who have had a dialogue after a live event. Unfortunately this form of inflexible approach, manages to attract some consumers, but the rest is "isolated". To survive the dialogue with consumers , we recommend to most agencies and brands that start a relationship during and after a live event. With these points in mind your level grow as your ROI:
Ten adaptability: Use any communication tool using your consumers. This will bring truth, showing your brand using the preferred tools of your consumer.
Let the consumer decide: The smartest brands have their own points of contact on social networks letting the consumer who calls the shots. So let the consumer continue the dialogue to your taste and choice.
All for one: You have come to the conclusion that everyone of any demographic is using all possible types of communication. Perhaps they are not using them all with your brand, but nobody thinks this only writing texts or tweeting.
Are not you, it's me, Go back to your audience, of course! But it is also imperative to give them a simple roadmap for them to connect with you. The experience does not have to be about you or your brand, but about them. The consumer.
Friendship is mutual: We all have friends who have lost by not touch. Once a dialogue starts, you have to keep it interesting. Update, twiteear, and not make promises you can not keep.You have promised special offers if you were adding or inscribed?
The days when consumers easily exchanged your email, your name, etc .. not already exist:Many people prefer to be "friend" or "fan" of a brand to get exclusive news or / and discounts for him and his friends. (Please remember to at least make a post a week !!). And do not forget mobile. The real-time information on a live event can be an incredible experience for consumers.
As you can see, there are many opportunities for your brand can extend its attraction. This is only the beginning of a conversation.