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Not every advisor records videos. Some never will. Others are stuck battling on-cam fears.
If you fall into the “jitters” category, let’s dive into how video can be a game-changer for your practice.
Stepping Outside Your Comfort Zone
Entering the world of video can feel like navigating uncharted waters—exciting yet daunting. That inner voice tends to chime in with concerns like, “Will I come across as professional?” or “Is my message clear enough?” It’s natural to have these thoughts, but they shouldn’t hold you back from getting ROI from video.
1. Prepare with Confidence
Preparation is your best friend. The day before recording, make sure your setup doesn’t cause frustration. Find all the gear (where is that adapter for the microphone?), set up your lighting, and read through your script a few times.
2. Protect your Energy
Before you step in front of the lens, create an Energy Protection Plan (EPP) to stay grounded and focused. Take 30 minutes to relax – whether it’s a short walk, meditation, or listening to calming music. Setting a positive tone before you hit record can significantly enhance your delivery and overall presence.
3. Embrace Authenticity
Think of your video as a conversation with a trusted client over coffee. You want to sound relaxed and not like you’re reading. Remember, you don’t have to sound perfect the whole way through. You can do more than one take and edit the best parts together.
These steps are an important piece of Idea Decanter’s Video Growth Code, designed specifically to help advisors like you overcome any barriers and leverage video as a powerful tool for client engagement and business growth.
Let’s unlock the power of video together—building trust, growing your practice, and recording with confidence.