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I know niche marketing can be scary; you worry that you will lose out on more business than you will gain, but this can’t be further from the truth. Through all of my personal experiences as well as working with thousands of financial advisors I have yet to see that happen. In fact the opposite has always proven true!
Niche marketing is probably the number one most important factor in accelerating your ability to achieve success. I realized the benefits when I built my own financial advisory practice, from day one everything I did was built around the needs and issues of wise women in Newport Beach, my tribal market. This targeted approach allowed me to build a successful financial advisory practice in less time and with less effort simply because I stayed focused on the needs of these women.
When I started my independent coaching practice in 2004 I applied the same approach and continued to focus on women, I relaunched my website emphasizing my passion around marketing to women. Since then I have experienced a steady flow of new business coming in the door. I receive random emails from advisors asking about my marketing to women process. I am receiving more referrals from existing clients and resurrecting former clients. But it’s not just the flow of new business it’s the focus I have, the energy I feel that makes my business exciting again.
By narrowing my market I am learning about so many new opportunities within the female advisory world that can enhance my business as well as the value I bring to my clients.
So why didn’t I do this sooner? I had the dream, the idea for some time; I even had the website built a year ago. It wasn’t until my coaches (two fabulous women) heard my passion and enthusiasm around working with and marketing to women that they asked “Adri, why aren’t you doing this NOW?” I didn’t have an answer. So with their help I rekindled my dream and began refocusing my efforts on what I know is my true calling.
If you truly want to succeed, succeed in a way that brings you monetary, emotional and personal satisfaction. If you want to create a practice that attracts more ideal clients effortlessly, niche marketing must become your total focus and driving force.